Open a School Place store and receive a free professionally designed website. Choose from five (5) templates and multiple color schemes.

Click here to preview all the sample sites currently available.

Integrated with www.SchoolPlace.com

• Reciprocal links between main site and your site
• Use SchoolPlace.com site as your e-commerce back-end
• Product categories link to School Place category landing pages
• The School Place handles credit card processing
• Content management (CMS) allows you to edit your site content right through your browser !

World-class Order Fulfillment

• ER fulfills orders so you don’t have to
• ER uses specially designed efficient systems
• 24-hour shipping, 98% fill rate, 99.8% accuracy rate
• Rate shopping software used to minimize shipping expense
• Over 23,000 items in stock every day
• 100% of new items from top suppliers every year
• Free shipping at $69 to compete with on-line giants

Profit Sharing / Expense Sharing

• No up front or monthly cost for website!
• 3% of sales go to Search Engine Marketing
• 75% of profit margin goes to you
• Remainder used to pay for operating expenses including site maintenance and hosting
• Cookie placed on consumer’s computer to “lock in” your customers permanently

The School Place makes e-mail marketing easy for you!  We provide you with free email templates each month that coordinate with current School Place promotions and/or seasonal merchandising.  And we give you the training you need to learn how to load these templates into your email marketing engine (such as Constant Contact). The features and benefits of the School Place email marketing program include:

• Giveaways, contests and promotions - Email School Place promotional activities to your customer base so that they can take advantage of great offers coordinated by The School Place.
• Each promotion is optional - send to your customer lists those promotions in which you want to participate; skip those that are not of interest to you.
• Ease of implementation - You simply copy the email HTML code (a basic text file) into your email engine (such as Constant Contact). Instructions and training are provided; you do not need to know HTML to participate in template-based email marketing - it's easy!
• Dealer e-mail image stamps - Your unique image stamp ensures that every email you send to your customers is personalized with your unique business identifying information including information such as your logo, name, address, phone number, web address, etc.
• Cost effective marketing - Email marketing is relatively inexpensive compared to traditional advertising methods; templates are provided by The School Place at no charge (Strength in Numbers!)
• Professionally designed - Email templates are professionally designed for optimal impact and high click-through rates.
• Profitable - Because of the School Place’s favorable gross margin profit sharing model, and Educators Resource's efficient fulfillment systems, on-line sales through schoolplace.com will likely be your most profitable sales!
• Customer protection – A cookie is placed on your customer’s computer to make sure they are locked in as your customer permanently.
• Improved customer relationships - Regular contact with your customer base enhances the value of the relationship forming a bond between your business and your customers.
• Privacy - You maintain control of your customer list.

When you open a new School Place store, you will receive a variety of free products and services to help you establish your brand including logo design service, business cards and co-branded promotional products.

Logo Design

Your company logo is the cornerstone of your business's brand. Our professional designers will provide you with 3 to 5 concepts based on your description of what you want your logo to look like.  You are allowed as many revision rounds as you need to get it right, within reason.

Business Card Design

Make sure your customers know how to find you by phone, email, on-line and, most importantly, at your physical store location.  Receive your first set of 1,000 business cards with School Place logo free of charge.




In-Store Branding

The School Place provides you with the tools you need to co-brand your retail operation.  Your business maintains its identity as a local independent retailer. However, your business also takes on an identity as a The School Place store. This co-branding technique, which has been used successfully for years in industries such as hardware and auto-parts, creates a powerful overall store image: the consumer views the business as a locally owned, independent member of the community who excels at providing hands-on expert service, but also as part of something bigger, stronger and capable of delivering greater value.

Co-branding begins with an elegant School Place window cling, displayed prominently at the storefront, which identifies your business as a School Place store. Additional co-branding tools include business cards, flyers and “give-away” advertising specialties such as pens, travel mugs, mouse pads, erasers, scratch pads, and a special green wooden and brass hand bell all branded with The School Place logo.

Investing in a print catalog can immediately expand the product assortment that you are able to market to your customers.  That is why The School Place has developed partnerships with the two leading publishers of stock catalogs in the industry, Creative Catalog Concepts and Catalog Solutions. We do our very best to stock 100% of the items found in the catalogs produced by both companies.  These stock catalogs are available for purchase directly from The School Place's parent company, Educators Resource.